There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and companies that have not yet recognized this in their marketing strategies need to adapt fast.
Why is digital marketing so important?
Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. Let’s take a quick snapshot of some of the key forms of it at present:
• Websites and SEO content
• Internet banner ads
• Online video content
• Pay-per-click (PPC) advertising
• Email marketing
• Social media marketing (Face book, Twitter, LinkedIn, etc.)
• Mobile marketing (SMS, MMS, etc.)
So, why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response, rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
BENEFITS OF DIGITAL MARKETING :-
1. Level playing field
2. Reduced cost
3. Simple to measure
4. Brand development
5. Far greater exposure
6. Greater engagement